Amarina labels had a website that was constructed from a simple website builder platform. Whilst adequate, it didn’t have the content or the style to convey the type of products they provided. And for good reason, Amarina Labels is a label making company, not a web design company. Therefore Web Merlin was consulted to develop a brand new website featuring a fresh new look and more voluminous content including bright imagery and descriptive search optimised words that help really drive home the company objectives.
The approach started with a review of words on the site which didn’t articulate the type of labels available to customers. There was also no specific product line visible that customers could choose from. Working with Bijoy from Amarina Labels, Web Merlin constructed more engaging words and imagery to better detail the products. The editing of supplied images and construction of a home page image slider helped again to elevate the site and general appeal to something users would not merely bypass when making Internet searches.
